Sirez Blog

At Sirez, we keep boredom at bay, you may find people munching, chit-chatting, chuckling, and enjoying work. We are a vibrant group of people and if you think you’re an interesting pursuit! Do drop in. If for nothing but for a cup of coffee and feel free to explore opportunities!

How Chatbots are driving conversations with Digital consumers?

Gartner predicts that by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human. Several brands are effectively using Chatbots to retain customers and drive engagement with them on a personal level. Chatbot or Talkbot or Artificial Conversational Entity is a computer program and businesses are using them to...

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Can Marketing Be The New R&D?

With an information overload and the splurge of mobile, social media or internet, in 2017 we can clearly experience a sudden drift, as marketing (traditional or digital) is becoming the new research and development (R&D).

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How to Write Emails Your Contacts Will Actually Reply To

Email is important and is a crucial part of inbound strategy for all the email marketing companies across the world. Sending out internal emails to your office contact and colleagues is not similar to the marketing emails you share with your potential leads, subscribers or customers. As here you have a goal to achieve, you want to convert them into your leads.

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Protecting Your Systems from Adylkuzz Cyber Attack

After WannaCry investigators at both Proofpoint and Bitdefender have warned about another malicious botnet called Adylkuzz which is encrypting systems. Speculations are such that apart from stealing digital money these malware attacks can pose a new global attack. This malware seems to on footsteps of WannaCry but may have an adverse effect on thousands of...

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Petya Ransomware 2017 Cyber Attack

In the last three months Petya is the second major global ransomware attack after WannaCry in Europe and US, beginning from Ukraine . It is a type of malware which blocks access to data on Microsoft windows and demands money in Bitcoin to release it.

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Tips to Help Your Mobile Apps Rank High On App Stores

Once mobile application development is done, the other essential piece of mobile application marketing is app store optimization (ASO). It is similar to the Google ranking criteria on its SERPS (search engine results pages) through Search engine optimisation (SEO). More than 20,000 apps go onto the AppStore in a month, and ASO helps to improve the app ranking...

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How To Effectively Use Call To Action Buttons?

Call to action buttons (CTA’s) are placed on your website, blogs, emails & newsletters to promote offers, services and links to your landing page. Since they initiate the conversion process, they become an important first step.  CTAs not only help boost user engagements but also help increase leads. Here are six tips on how to make the most of your call to...

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7 Tips to Boost User Interaction on your Website

Are you concerned about your website bounce rate and looking for ways to increase engagement with new customers? Firstly you need to improvise interaction methods on your website. Delight users with innovative and attention grabbing details. As the website traffic increases, you will be able to gather more info about your potential customers and clients, and...

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6 Common Mobile UX Mistakes to Avoid

Mobile apps have revamped the state of mobile experience and how people use their phones in 2017, and this the reason they can’t stop reaching on their phones. To meet the expectations of these consumers your mobile app design needs to be optimized for these common Mobile UX mistakes.

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7 Video Marketing Tips For Better SEO

The popularity of video as a marketing format has risen since 2016. From FB posts to Facebook LIVE the transformation continues to ramp up, and no doubt video marketing is paying off for higher SEO rankings. And the reason is, it is visually appealing and provides more scope for interactions with your audiences on your website or social media platforms.

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