Sirez Blog

At Sirez, we keep boredom at bay, you may find people munching, chit-chatting, chuckling, and enjoying work. We are a vibrant group of people and if you think you’re an interesting pursuit! Do drop in. If for nothing but for a cup of coffee and feel free to explore opportunities!

How to create a mobile friendly website

A mobile phone is a powerful tool in the hands of more than seven billion people worldwide, who use it to consume snackable information on the go. For corporates, it gets really important to optimize their website to fit this small scrollable screen. After all, it's all about delighting the user's thumb!

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Content Marketing Insights from CMS Asia 2017

Marketing has revolutionized itself from the very day of inception. Today, we’ve come a long way from pushing the brands to actually attracting the consumers and delighting them. It wouldn’t have been possible without the idea of content marketing. To reinforce the same notion, Content Marketing Summit Asia, presented by Sirez, held its 4th edition on 4th and...

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How does a slow loading websites impact your business?

If you are in between a website redesign process or have an existing website, it is important to note that these new or existing website features don’t slow the loading time in their websites. We have encountered many brands that invest a lot of time, effort and money into redesigning their website, only to get disappointed with their final products - a slow...

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How Social Listening Impacts your Buyer’s Journey

All marketers have thought of incorporating Social Listening tools in their efforts. Before we understand how social listening contributes in a buyer’s journey, and how marketers can leverage that, let’s understand what social listening actually is. Social listening is a process through which you can monitor digital interactions to understand what consumers...

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Marketing and Inbound Strategies: Core Elements of Lead Generation

All the companies are striving to achieve a common objective: lead generation. In the ultra competitive business environment, companies want to differentiate themselves, be noticed and generate relevant leads. Often, companies struggle to identify the effective lead generation tools. With so many channels available for marketers to choose from, it really is...

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What is the ROI of a website design really worth?

The ‘Design’ aspect of your website is a critical element that attracts customers to your page. Unfortunately, website design is quite undervalued when it comes to rationalizing investments and calculating measurable ROI. While some business-owners may disagree that the aesthetics of the website result in a great measurable ROI, we assert that a relevant...

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Why Your Website Should be HTTPS and SSL Certified

 Http or Http ’S’ - WHAT IS THE‘S’ FOR? HTTPS (Hypertext Transfer Protocol Secure) means that the connection is ‘Secured’ between the browser & your website, which is very important when it is being accessed in a public or open network space. Especially, when it means safeguarding your communication with customers including financial transactions, passwords...

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Redesigning Your Website. Is it Time yet?

We are all aware of the common idiom, “The first impression is the last impression”. Fortunately, this quote applies to effective marketing too. When potential consumers visit your website, they almost always form an impression about your business, based on their experience of using the website. This is a strong reason to ensure that your website is providing...
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Success of Omni Channel Commerce in 2016: Some Key Facts

In this era where the consumer market is dominated by technology and exposure, omni channel commerce has marked its presence in the Asian market. Shoppers have redefined what it means to shop in an information-driven environment. They seek to access both online and offline channels to order, pay, collect and return purchases. With changing socio-economic and...

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How to create an effective Omni channel user experience

Omni channel Strategy is a powerful marketing tool that is gaining popularity lately. With global brands such as Starbucks and Disney adopting this strategy, businesses in Asia and around the world are looking at effective ways to incorporate it in their business frameworks. But what are some of the things to ensure while creating an omni channel user...

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